There is no doubt that Gen Z is different from the Millennials. Even though Millennials are the largest group of consumers, Gen Z is also increasing the number of consumers. According to Gen Z statistics, these people were born between 1996 and 2012, making the largest group of spenders and social media users. Some marketers say marketing to Gen Z is harder than marketing to millennials. However, every business wants to capture as much attention as possible in the market. Therefore, there is a need to find a way to reach and impact Gen Z, especially if your products or services target this group. Here are tips to make your marketing successful.

1. Insist on Value

When engaging Gen Z on social media, you must remember that this generation cares for the brand and company as they care for the services or products they get. Therefore, if your brand is transparent and trustworthy, it becomes a motivating aspect for young customers. So, please don’t make it all about selling your products or services.

2. Use the Right Platform

There is nothing like one-size-fits-all when it comes to marketing. You need to create unique content specific to your target audience. That also means choosing the right channels where you will find most of your customers. Therefore, you need to choose the platforms where you know most people in Gen Z are and will see your content. Some of these platforms are already on-trend. So, choose the right ones based on your target and what you are selling.

3. Use a Lot of Videos

Customize your content to cater to a short attention span. Some platforms allow you to post short videos, mostly mobile-optimized. Gen Z mostly uses mobile phones. Therefore, your content should be optimized such that it is easy to use on smartphones. The secret is creating videos and using them in most of your posts.

4. Be Authentic

It is crucial to avoid imitating other brands since this generation is keen on that. Make sure your brand personality, voice and tone are authentic and credible. You want people to know the values your brand stands for. So as you create some fun, ensure you are also authentic. You can also create bloopers at the end of your videos to foster the connection you want to create with your prospects.

5. Use Influencers

Other than using influencers to sell your products, you can also use them to build trust. So, look for the influencers Gen Z knows and trusts and use them to build relationships with your brand. They will help your prospects learn about your products and services and convince them to buy.

6. Make it Fun

One of the reasons Gen Z follow influencers is because they create entertaining content personally. Once you get bored, they will not hesitate to ignore your content. Gen Z customers like following people who are funny with an engaging personality. Therefore, as you create your content, try as much as you can to be creative and fun.

Closing Words

You can do many things to market to Gen Z. the most crucial thing is to make things fun and use the right channels and visuals. Ensure you also use influencers to create relationships with prospects and teach about your products or services.