Labels act as the trailer for your products, how relatable, attractive, and easy to understand your product label is decided how much sales you’ll receive. Designing a label is not as easy as it sounds, one needs to be mindful of what could be offending to the citizens and all the way be creative and unique so that the product stands out in the market. Big MNCs have specialists for this work, but what about small business enterprises, why spend so much when you can easily design it yourself? Labels should be able to narrate your whole story while standing apart from the rest. The sole purpose of the labels was to inform your customer about the product details and form an emotional bond with them, to build your brand. Product labels are not for the big brands only you can have your own product label.

Readability

No matter which strata of customers your product is going to target, your label must be readable, and the font style, font colour, and font size should be appropriate for every age group to read, all the while you need to take care of the fact that they leave space behind for you to add some pictures. Many times, I have seen labels whose colour matches the background, and reading them is too difficult so keep in mind the colour contrast you’re gonna use while designing the labels.

Colours

The colours of the labels are the catchy things, they are the first your customer takes notice of. The colour of the label should be relatable to the strata of customers you’re gonna interact with. A better option would be to use a colour that somehow satisfies all the possible customers in the way relating to your product. Let’s say for example honey jar labels could be of yellow colours connecting the customers to the goldish-red colour of the honey.

Uniqueness

The label should be unique in the market, and should somehow represent the motto of your company. Add your innovation and creativity here, besides all the information which a label must have, one should have some elements which connect the customer and company on a personal level. One could add honey bee extracting honey or a friendly relationship between honey bees and humans in the previous example of honey jar labels.

Quality

Make sure that your label is durable and doesn’t harm the environment- eco-friendly and economic too. If the printing or the whole of the label cost is not economical it will lead to an increase in the overall price of the product and hence could lead to a decrease in brand value.

Product labels are the gateway to your product, a customer only knows you through your product label and the quality of your product among which the first-time purchaser often acts upon the product label.